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Mission

At a time of unprecedented change our mission is to harness the immense power of brands to create a better future for all.
Our global briefs

PARTNERS IN IMPACT

Culture3 is a network of elite agencies working with TED - the iconic platform for ideas that change everything.
The Network

GLOBAL BRIEFS

We call our campaigns global briefs. Brands are our partners, the world is our client.

Technology creates a thousand futures, culture decides which one we choose.
Global Briefs

We target transformational challenges that will define the Earth’s future.

OBJECTIVE

Preserve Democracy

OBJECTIVE

Achieve Carbon Neutrality

OBJECTIVE

An Equal Future

OBJECTIVE

Solve the Mental Health Epidemic

OBJECTIVE

Defeat 
Disinformation

OBJECTIVE

Harness AI for Humanity
"We won’t build a better future without the world demanding it. No one can create demand like brands. That’s why we started Culture3."

MISAN HARRIMAN, FOUNDER

GLOBAL BRIEFS

The power of brands

Why would anyone listen to brands?

They need to

People are becoming increasingly worried and are in search of hope.

ABOVE: Average global optimism falls for 2023

They want to

In most countries brands are more trusted than governments.

ABOVE: How global trust in business compares to government

They have no choice

In 2024 brands will spend $1 trillion on getting heard.

ABOVE: WARC 2024 Global advertising spend forecast >$1tn

Why should brands choose to lead?

To win revenue

People place a higher value on services from purpose driven companies.

ABOVE: “I try to buy products from brands that act responsibly even it means spending more.” IPSOS 2029

To win talent

The majority of people choose who to work for based on their values.

ABOVE: Percent of employees who choose, leave or avoid employers based on their values. Edelman 2021

To stay relevant

Gen Z demand that the companies they buy from have a purpose.

ABOVE: % of Gen Z who believe companies must take part in alleviating eco & social problems. Novelli/Cone 2019

The brands that step up and lead at this critical moment will be richly rewarded.
"At TED, we passionately believe that Ideas Change Everything. Culture3's shared vision and imaginative activations help multiply the impact of TED's original content and storied cultural influence."

LAURA BEYER, TED'S HEAD OF BRAND PARTNERSHIPS

NETWORK

A fast growing global agency network combining award winning creative, cutting edge technology, and high performance strategy.
Meet the team

London

Stuttgart

Copenhagen

New York

Berlin

Art + Agency + Media + Tech = Partners in impact

LEADERSHIP

Lars Hemming

Entrepreneur, agency visionary and accomplised board leader. Supervisory board ECCO, D&AD Impact Council, former CCO Vice Media and CEO Virtue.

Misan Harriman

Oscar nominated filmmaker, celebrated photographer, prominent human rights campaigner, Save the Children Ambassador, Chairman of South Bank Centre.

Sebastian Gray

Serial entrpreneur and founder of Big Ideas Group - London based startup studio with an eclectic portfolio of companies in technology, media and retail.

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Culture3 Ltd is registered in the United Kingdom. Company number: 14098122. Registered address: 22 Charterhouse Square, London, UK, EC1M 6DX.
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