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Ben Mayor White talks adidas and why the future of branding is in web3

Adidas’ drop with the Bored Ape Yacht Club will always be one of web3’s most iconic moments. Its architect was Ben Mayor White, the British creative strategist who counts Google and the BBC on his résumé. He speaks with Leo Nasskau about what really happened at adidas, how web3 is building the brands of the future, and feeling like Keanu Reeves. Léa Rose Emery tells the story.

“I had no manager and no label” – how singer Violetta Zironi built a career on the blockchain

After a burgeoning music career that stalled during Covid, Violetta Zironi wanted to do more than TikTok lip syncs. Speaking to Clovis McEvoy, she explains how web3 has enabled her to “find my people” and truly create the music that she wants to create.

Chart-topper: Why British rapper Aitch turned to the blockchain to build the next chapter of his music

One of the UK's most exciting musical talents, Aitch tells Culture3 why NFTs were “an obvious step” and how he is leaning into the blockchain to build a stronger relationship with his fans. Clovis McEvoy explains what makes this is a big step for web3, Aitch, and LimeWire — and why it is one to watch.

Why a Game of Thrones and Disney illustrator is building his new portfolio on the blockchain

Best known for drawing Game of Thrones’ Iron Throne, Marc Simonetti is an exceptionally diverse concept artist, with Aladdin, Aquaman, and Transformers amongst the classics on his resume. Yet it is in web3 where Marc has found the freedom to fully explore his creativity. He speaks to Steph Kunkel about creating magical worlds that we have never seen before.

“Now, the artist has a chance to be heard on their own” — in conversation with Taya Ferdinand

“I would rather create art about losers and give them a spotlight.” Georgie Miller sits down with Taya Ferdinand to explore the message behind the melancholy and the role of roosters in Taya's digital paintings, and how web3 gave her an opportunity that she couldn't turn down.

How finance and digital art intersects in web3 – in conversation with Mando and OSF

Mando and OSF have gone from ordinary collectors to community builders noticed by the likes of Snoop Dogg. They sat down with Signal to understand the secrets to their success, what happened to the 150 Bored Apes they minted, and what they think is missing from the NFT space.

How NFTs connected Francien Krieg to a community that loved her art

Francien Krieg asks the questions that nobody else asks through her portraits. The Dutch painter has been exploring the topic of human transcience for decades; web3 has given her an audience she never had. She sat down with Leo Nasskau to discuss her journey, her artwork, and the concept of ageing.

Lord Truffington on fixing the crypto art market

Truff to his friends, Lord Truffington is a trader turned collector, and he’s on a mission. He sat down with Leo Nasskau to talk the about two types of crypto art markets and how he wants to make collecting better for everyone.

Leo Nasskau

June 20, 2022

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Ben Mayor White talks adidas and why the future of branding is in web3

“I had no manager and no label” – how singer Violetta Zironi built a career on the blockchain

Chart-topper: Why British rapper Aitch turned to the blockchain to build the next chapter of his music

Why a Game of Thrones and Disney illustrator is building his new portfolio on the blockchain

“Now, the artist has a chance to be heard on their own” — in conversation with Taya Ferdinand

How finance and digital art intersects in web3 – in conversation with Mando and OSF

How NFTs connected Francien Krieg to a community that loved her art

Lord Truffington on fixing the crypto art market

Home

Technology

Art

Society

Mission

Connect

Culture3 / Blog / Tags /

Europe

Tags /

Europe

Ben Mayor White talks adidas and why the future of branding is in web3

“I had no manager and no label” – how singer Violetta Zironi built a career on the blockchain

Chart-topper: Why British rapper Aitch turned to the blockchain to build the next chapter of his music

Why a Game of Thrones and Disney illustrator is building his new portfolio on the blockchain

“Now, the artist has a chance to be heard on their own” — in conversation with Taya Ferdinand

How finance and digital art intersects in web3 – in conversation with Mando and OSF

How NFTs connected Francien Krieg to a community that loved her art

Lord Truffington on fixing the crypto art market

“Art is just intention, a reason: what are you expressing?” — Julie Pacino