M. Shadows on Avenged Sevenfold's heavy metal approach to token-gated ticketing

Renowned heavy metal band Avenged Sevenfold have been using NFTs to give their fans exclusive perks since 2021. Now they’re on a new blockchain adventure with Ticketmaster to add to the fan experience. We met with lead singer M. Shadows to see how the band are leveraging the power of NFTs, the challenges of working with an industry giant, and why NFTs won’t benefit artists as much as fans.