McKenna is a speaker, writer, and consultant with a passion for digital empathy. She holds an MBA from INSEAD and is the author of How to Win Friends and Manage Remotely. She is excited about the emergence of digital fashion in web3.
There are two camps of virtual fashion: the fantastical, physics-defying pieces that can only exist online, and the digital twins of real apparel that resemble items you expect to see in a shop. Which will emerge as the defining trend of digital fashion?
Luxury is defined by scarcity and uniqueness. But what about in the digital world, where luxury products can be obtained with a click? How do we define their value? McKenna Sweazey explores how the three concepts that define traditional exclusivity can be translated to the digital space.
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