Ben Mayor White talks adidas and why the future of branding is in web3

Adidas’ drop with the Bored Ape Yacht Club will always be one of web3’s most iconic moments. Its architect was Ben Mayor White, the British creative strategist who counts Google and the BBC on his résumé. He speaks with Leo Nasskau about what really happened at adidas, how web3 is building the brands of the future, and feeling like Keanu Reeves. Léa Rose Emery tells the story.